In 2019, Outbox sold its stake in AXS to AEG. Their ticket selling system allows all live entertainment venues to control their inventory, pricing, and consumer data without any third party involvement. After gaining experience with their technology worldwide, it was in 2011 that Outbox created a partnership with AEG and AXS was born. Founded in 2005 by husband and wife Jean-Francoys Brousseau and Constance Raymond, Outbox also counted the Cirque du Soleil among its shareholders. Outbox Technology ĪEG's partner for 8 years, Outbox was behind the development of the white label ticket selling technology. The combined entity then generated more than $2 billion in annual transactions. In 2015, AXS merged with the paperless ticketing system Veritix.
In January 2014, AEG announced that AXS had purchased, a user generated news site, in order to leverage the site's entertainment content. In September 2019, AEG bought out Outbox's partnership and AXS is now a wholly owned subsidiary of AEG. It was developed and is operated by Anschutz Entertainment Group (AEG) in partnership with Outbox Technology. The white label technology Outbox developed enables AEG to sell tickets under either the AXS brand name or under local venue name brands, which have considerable local support, while providing centralized CRM services for either approach. The first Staples Center concert available only through AXS was Beyoncé in 2013 both Los Angeles Lakers and the Los Angeles Clippers are still using Ticketmaster. As of August 2013, AXS was the exclusive or primary ticket provider for over 30 US venues and 9 UK venues.
The initial AXS deployment was August 2011 and venues and services have been added in a phased roll out. AEG operate venues globally, as well as promote events under their AEG Presents banner, meaning these venues and promoted events typically use AXS as their primary ticket outlet. AXS (pronounced access) is an American ticket outlet for sports and entertainment events, founded in 2011 and owned by Anschutz Entertainment Group (AEG), the world's second largest entertainment promoter behind Live Nation Entertainment.
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